Dr. Deepak Swaminathan’s ‘The Art of Building Experiential Events’ Sets a New Standard in Event Management Literature, Illuminating the Fusion of Artistry and Science

Dr. Deepak Swaminathan – Entrepreneur, Startup Mentor, Author

New Delhi (India),  August 8: “The Art of Building Experiential Events: An Event Designer’s Almanac” is a masterful exploration of the world of event management, authored by the visionary Dr. Deepak Swaminathan. This all-encompassing book takes readers on a captivating and enlightening voyage through the intricacies of crafting unforgettable experiential events, exploring both the artistic and scientific aspects of the process.

In its initial pages, the book firmly positions itself as an invaluable asset catering not only to budding event designers seeking to enhance their skills but also to experienced professionals aiming to refine their craft. Moreover, it beckons the attention of anyone intrigued by the dynamic and diverse landscape of the event management industry. Available for purchase across Amazon and Flipkart, this book is enriched by Dr. Swaminathan’s vast experience and expertise, presenting readers with a treasure trove of industry-centric knowledge, practical tips, and groundbreaking ideas that are certain to ignite inspiration and elevate the very essence of event conceptualization and execution.

In 1998, Dr. Deepak Swaminathan embarked on a visionary endeavor by establishing Media Point Event, daring to explore the nascent and unstructured landscape of event management. At a time when the industry suffered from a dearth of organization and was deemed an unconventional career path, his bold move epitomized a paradigm shift towards untapped possibilities and disruptive innovation. Unfazed by the prevailing skepticism, Media Point Event’s maiden collaboration with Mitsubishi Automobiles proved to be a pivotal moment, revolutionizing the industry with the inception of organized sponsorship events, notably showcased during the triumphant launch of the Lancer Car. Their unwavering dedication to integrating scientific principles and fostering innovation throughout their trajectory has distinguished them as genuine pioneers, trailblazing the path in the event management arena.

Subsequent to their groundbreaking initiation, Media Point Event steadfastly forged ahead, propelling the frontiers of event management with a conspicuous endeavor – the laudable initiation of Projero’s India’s SUV launch. Skillfully harnessing the theme of a mountain cat, they orchestrated an event that strikingly resonated with the brand’s intrepid ethos, leaving the audience spellbound by its unparalleled distinctiveness.

In the remarkable year of 2020, Media Point Event achieved a monumental feat with their awe-inspiring immersive experiential gig depicting the Make In India Lion roar at the Inaugural ELECRAMA 2020, signifying a crowning achievement for the brand. This groundbreaking creation exemplified the meticulous fusion of three core principles – an entrancing sound effect, an exhilarating adrenaline rush, and an unmistakable recognition factor – expertly orchestrated by the dynamic team of Media Point under the visionary leadership of Dr. Deepak Swaminathan.

As a first-generation entrepreneur, Dr. Swaminathan’s journey has been nothing short of illustrious, adorned with an impressive array of over 50 prestigious awards and accolades. Notably, he stands as a trailblazer in the industry, being the pioneering recipient of a Doctorate in Event Management, underscoring his indomitable commitment to innovation and pushing the boundaries in the ever-evolving realm of event management. 

With an impressive track record of training over 250 students and delivering special lectures across prestigious colleges & forums, Dr. Swaminathan’s book is part of the curriculum in select colleges and is a recommended reference material in this space. He has become a beacon of inspiration for those seeking a career in this dynamic industry. His passion for guiding and mentoring young aspirants has been instrumental in shaping the next generation of event professionals. The training arm of the organization, namely Media Point Academy, provides a 360-degree holistic training experience to its students, prepping them for an industry that has the largest population of young professionals and is pegged at 20% CAGR. They offer certification of Experiential Event Professional under Media Point Academy, which has helped multiple professionals reach the next level and leave a substantial impact on the industry.

In 2019, Dr. Deepak Swaminathan received the prestigious Ne8x Litfest Awards certificate of recognition, honoring his esteemed writing endeavors and invaluable contributions to the literary sphere. When asked about his future aspirations, he expressed, “Having witnessed the evolution of the event management industry and its continuous growth, I am keenly aware of the shifting patterns in client expectations and the rapid pace of the world. To meet these demands, it is imperative for more individuals to enter the field and spearhead a revolution in event management. My vision is to connect with numerous young talents in the times ahead and guide them towards achieving their dreams in this exciting sphere of event management”. Media Point today has delivered over 4000+ shows across the World and is stepping into its 25th Year of operations. With Dr. Deepak Swaminathan’s passion for mentoring and pioneering spirit, the brand remains dedicated to nurturing the potential of aspiring event professionals and shaping the industry’s promising future.

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